Crisis Management

Do you have a Crisis Management Plan?


Crisis management is not just about decision making in response to an in-progress, eminent or potential negative event. It is also about having a crisis management strategy in place long before an event takes place.

SmithConnen works with the business owner and management team to create a sound, easy to understand and implement Crisis Management Plan which will allow the company to resume normal operations as soon as possible after the negative event.

A crisis (in the business world) can be defined as a situation which triggers a threat to an organization ranging from a temporary disruption of normal business operations to the very destruction of the organization.

The nature of the food industry and its operations and products exposes companies to both ends of the threat spectrum.

Temporary or destructive negative events (crises) can impact:

- plant, equipment and materials
- products (safety and/or quality)
- people safety (employee/customer injury or illness)
- operations (processing, packaging, storage and distribution)
- administration (communication, advertising, marketing, record keeping, legal)
- financial (revenue, temporary and increased expenses, market share, customer base)
- image (reputation of company and owner)

Though some CMP's (Crisis Management Plans) can require more complex components, a sound strategy for small to medium sized business owners begins with sitting down and addressing questions related to your plan's various components such as:
What can go wrong?
Who is immediately impacted by a negative incident?
What has gone wrong in the past and how did we respond?
What is our "damage control" plan?
What is our communication plan?
What is our business continuity plan?
What is our recovery plan?
What is our "return to normalcy" plan?

There are many crisis management strategy models offered in the industry. But in its simplest form it looks like this.

All companies are exposed to potential crises. The harmful impact any negative event can have on an organization can be significantly mitigated with the presence of a well thought out crisis management strategy.

SmithConnen will use all of its experience and broad food business knowledge and business world saavy to help you create and maintain a comprehensive Crisis Management Plan designed to protect the company, your employees, your customers and your suppliers and vendors


What Our Customers Are Saying


Vito Girardi, President - Gioia Cheese Company, Inc 

"I want to thank the people at SmithConnen for their assistance in strengthening Gioia's food safety program. They reviewed our previous HACCP plan and after finding serious omissions and inaccuracies, presented management with a new, comprehensive, up to date and easy to understand HACCP plan that helps ensure Gioia Cheese Company's compliance with local, state, and federal food safety regulations." 

"I welcome them as part of our team and look forward to an ongoing relationship as our company continues to grow, providing our customers with the highest quality products available." 

Ray Broguiere, President - Broguiere's Farm Fresh Dairy 

"We want you to know how pleased we are with the service you provided us. The upgrading of our HACCP program has been outstanding. We also appreciate you taking care of our Egg Nog formulation for us.  Your company's knowledge and expertise in both the food and commercial insurance industry has been valuable to us."

"We are pleased to maintain a working relationship with you. It has been a great benefit to our company." 



Maria de Lourdes "Lulu" Sobrino, Founder & CEO, Lulu's Dessert Corporation

"I want to thank SmithConnen for their invaluable assistance in helping our company improve its food safety program, production efficiency, and logistics planning. This unique multifaceted company, with its exceptional experience in food quality assurance, risk management and business insurance, has proven to be an important resource for Lulu's Dessert." 

"Frank Smith and Rene Connen worked closely with us in looking at options for future production and growth plans that utilize our resources more effectively and identifies new ways to grow our brand; all while helping us maintain our high food quality and safety standards. Beyond the role of advisors or coaches, they've become a part of our team, working tirelessly to ensure our success." 

"I highly recommend SmithConnen as a valued resource and partner. Their comprehensive approach to identifying and solving real or potential problems, plus their ability to educate and train our staff, has significantly improved Lulu's ability to raise the bar in virtually every aspect of its operations."